How to Add a User to Your Google Business Profile

Apr 13, 2026

Managing your Google Business Profile effectively can significantly enhance your online presence. One crucial aspect of this management is adding users to your profile, allowing them to help maintain and optimize your listing. Here's a step-by-step guide on how to add a user to your Google Business Profile.

Why Add a User to Your Google Business Profile?

Adding users to your Google Business Profile can be beneficial for several reasons. It allows for shared management, ensuring tasks like updating business information, responding to reviews, and managing posts are handled efficiently. This can be especially useful for businesses with multiple locations or those that receive a high volume of customer interactions.

collaborative team

Understanding User Roles

Before adding a user, it’s important to understand the different roles available, which determine the level of access each user has. The roles include:

  • Primary Owner: Has full control over the profile and can manage all aspects, including adding or removing users.
  • Owner: Shares most of the primary owner's capabilities but cannot remove the primary owner.
  • Manager: Can edit business information and manage posts and reviews but cannot add or remove users.

Steps to Add a User

Adding a user to your Google Business Profile is a straightforward process. Follow these steps to get started:

  1. Sign in to Google Business using your account.
  2. From the dashboard, select the location you want to manage if you have multiple locations.
  3. Click on the Users option from the menu.
  4. Click the Invite new users button in the top-right corner.
  5. Enter the email address of the person you wish to add and choose their role: Owner or Manager.
  6. Click Invite. The person will receive an email invitation to manage the profile.
adding user

Best Practices for Managing Users

Once users are added, it's important to maintain control over who has access. Regularly review the list of users and their roles to ensure they are still relevant to your business needs. If someone no longer requires access, promptly remove their permissions to maintain security.

Communicate Responsibilities

Clear communication with your team about their responsibilities can help in managing your profile effectively. Ensure that each user understands their role and what tasks they are expected to perform. This can prevent overlaps and ensure a more organized approach to managing your business information.

team meeting

Conclusion

Adding a user to your Google Business Profile is a simple but powerful way to enhance your business's online management. By understanding user roles and following best practices, you can ensure that your profile is consistently optimized and up-to-date, ultimately helping your business grow.